Words that we encounter frequently have a way of engraining themselves in our mind, often attached to a visceral feeling more so than an academic understanding of what they really mean.

There once was a need for a fund, to get a good deal or two done, but the fundless became independent, and closed deals until they ascended, respected they are now bar none.

Peter Drucker famously said, “The most important thing in communication is to hear what isn’t being said.” That line is as true today as it was when he was first quoted.